YES SAAB. I GET IT. YOU HAVE TURBOS.
Since I’ve watched almost every stage of the Tour this year in the morning (the live coverage, with significantly less Craig “I must have given someone a ‘my last name’ to get this job” Hummer and significantly more Paul and Phil) I’ve pretty much seen every ad that Versus airs during the Tour. And as such, as I have a pretty good idea of who Versus thinks is watching the tour (and I think they are right in many regards):
Balding or graying men who are in the market for buying a Saab, car insurance and enjoy Michelob Ultra.
Why is this? Well, for starters, every other commercial break has an ad for Saab. This would usually not be too bad, except that it tends to be the SAME ad. And the ad repeats the same line (For the perfect balance of fuel efficiency and power, we take energy from exhaust and recycle it, turning repitition into joy) three times.
But, get it? They are RECYCLING ENERGY, just like they are RECYCLING THE LINE IN THE AD! And this makes me want to RECYCLE MY HEAD by putting it in a trash compactor. But white people with money love cycling, and white people with money love Saabs (the official 80’s white person car), so it makes marketing sense.
And, of course, Progressive or Geico would love to sell you some insurance for that car. Perhaps you’d also like to buy the rights to a failed television series about cavemen?
Then, of course, there are frequent ads for Just For Men hair coloring, as well as Bosley hair restoration. So, this is clearly geared for the 50 year-old guys who have Zipp 404s on their Carbon Soloist (coincidentally, there are also Cervelo ads). Once again, rich old white guys.
Finally, after a hard day in the saddle, or an evening group ride on TT bars for no reason whatsoever, or even (GASP!) an actual race, these old white guys probably need a refreshing beverage. And that apparently is Michelob Ultra, which will help to slowly whittle away at the beer gut that touches their top tube as they are in a full aero position on their new P3SL.
Yeah. There’s a lot of unfocused bitching in there. I’m tired. Sorry.
recycling energy from exhaust IS turbo. I don’t know why they don’t just say “hey, this car’s got fucking turbo” instead of repeating their BS ad all night long. turbo is nothing new even if you market it differently.
They repeat the same line over and over because of the “rule of three”. People are 80% more likely to remember something if they hear it three times in a row. Two times has the same psychological effect as hearing it once (low focus of memory,) and four times becomes overkill which the mind also rejects. For some reason the magic number is three times in a row. It should also be noted that if you group the phrases into seperate instances of three (hence a repeat of the commercial) the effect is slightly magnitfied. Finally, the phrase must be heard and not read.
I actually learned that telemarketing.
It’s a dumb commercial, but everyone remembers it pretty well…so it works.
hahaha
This old grey/bald white guy prefers a refreshing PBR after the usual pathetic display on the cx course. The Saab commercial was so annoying I have been taping the live coverage and speeding through the commercials and the interviews with the Ultra-smug Vaughters. Yes I get it your riders are not doped, you are playing by the rules. Please shut up!
wow. that must really suck. i’m so glad i have to deal with 3 yr olds who aren’t potty trained yet and piss on the carpet instead of having to watch the same tour commercials over and over!