On Brand Loyalty

I started writing this on the Twitter, but it’s too long.  Anyway.

If you’re a cycling-type company – bikes, clothing, components, etc – and you want to build brand loyalty, sponsor a collegiate cycling team.  Broke-ass kids who are just getting into the competitive part of the sport will remember this.  When they graduate, and they have real jobs, and they have real income, they might buy your $10,000 wunderbike.  Or they might spend their life continuously buying your products and remembering them fondly.

Cannondale, through Exeter Cycles, gave UNH a nice deal.  As a result, I’ve only owned one non-Cannondale racing bike in my life (5/6 were Cannondales).

Just sayin’, if there’s any decision makers reading this, look up your local collegiate cycling team and give them some shit/sell them some shit at wholesale.

I actually have no photos of my first bike (CAAD 5 R3000, broke the frame), but it was warranted with a CAAD 7.

I do not want to talk about the stem.  Or, really, any of the positioning items.  This photo is from 2004.

OH YEAH 9 SPEED DURA-ACE

Commute Communique – Aug 17, 2011

– Passed 35 cars in Office Park Traffic.

– Car passed me on 151 in Greenland. Screamed “FAGGOT” at me out the window. I waved. Got the finger. Continued to wave, smiled even more. All three occupants in the car gave me the finger. I won.

– Passed by a scooter on Spur Rd. Rode hard to get on it. Foot came out of pedal. No real loss, though, as the driver was not a cute chick.

Podium Cafe Interview

I spent some time on the phone with Jen from Podium Cafe.  We talked about riding bicycles on route 100 for 200 miles.  Go figure.  I eventually started rambling about riding in the winter.

I did not come across as charming, funny or sexy as I am in real life.  Which is really unfortunate.  Because I am all of those things.  FOR SURE.

The interview is here.  You can go there and read it, or not.  WHATEVER.  I DON’T CARE.