I was thinking to myself today, “I wonder how much Universal Sports/NBC/Comcast/Xfinity paid for the rights to UCI CX? And I wonder how much the UCI would make if they charged everyone in the US $5 per race to watch it?”
I think I actually thought this out loud, while reading Twitter. Or something.
Because if you’re a fan of cyclocross in the US, you have probably discovered the wonder of installing Hola in Chrome, pretending to be another country where Jack Donaghy didn’t win the rights to broadcast CX worlds, and going to the UCI YouTube channel, and watching the race in normal definition (WHEN I WAS YOUR AGE we had pixelated crap feeds on steephill.tv AND WE LIKED IT) on your laptop or TV.
The situation in the US is so ugly that Tim Johnson is tweeting out VPN solutions.
ANYWAY, I was thinking all of this (and, as usual, Cosmo has a great post/rant about this), and thought I had a GREAT IDEA in the “charging $5/race”, until I realized that in all of the countries I pretend to be via Hola, the race is broadcast for free on YouTube.
Except in the US, where the UCI found a network willing to give them some money to “broadcast it” to it’s “subscribers” (and yes, I tried cycling.tv, but it was terrible, and they kept billing me after I cancelled my subscription).
So anyway. Someone in the UCI Media Rights Sales Department (gotta be a thing, right?) managed to discover a way to get some cash money from Xfinity International Sports, and we’ll never be able to watch UCI CX in a non-janky fashion again.
But thank you, Hola.